Julie Bort, TechCrunch:
But the most telling detail wasn’t what Apple announced. It was
how it chose to show some things off. Many of the Apple
Intelligence demoes featured someone standing, phone in hand,
pressing buttons or using voice commands in real time, while
another camera showed off the phone’s response.These weren’t live onstage, anything-could-go wrong demos; they
were pre-taped. But they looked far more like proof of working
features than what Apple showed at WWDC 2024, when the company
unveiled Apple Intelligence and a new Siri to the world
through slickly produced videos that turned out to be more promise
than product.
The demos were all shot in single takes, with no editing. In fact, I think most of them were single takes of multiple demos back-to-back. That’s the way it should be, even when they feel a little slow. When a demo feels slow, the solution isn’t to edit the video — it’s to make the feature work faster.
