Eric Seufert, Mobile Dev Memo:
The new language could simply accommodate the availability of
Apple-owned services on the web and through third-party devices
and operating systems; the Apple TV app, for instance, is
available on smart TVs, streaming devices, and game consoles. But
the addition of “other properties” is conspicuously broad and
appears to give Apple the contractual latitude to distribute ads
beyond its own services entirely. This would allow for a material
expansion of the company’s advertising surface area.Further, if Apple does indeed plan to expand Apple Ads to
third-party surfaces, it would explain why the company did not
reveal an update to its AdAttributionKit (AAK, formerly
SKAdNetwork, or SKAN) attribution framework at this year’s WWDC.
That would be one way to go.
