Tim Cook, in a letter addressed, simply, “To the Apple community”:
For the past 15 years I’ve started just about every morning the
same way. I open my email and I read notes I received the day
before from Apple’s users all over the world.You share little pieces of your lives with me and tell me things
you want me to know about how Apple has touched you. About the
moment your mom was saved by her Apple Watch. About the perfect
selfie you captured at the summit of a mountain that seemed
impossible to climb. You thank me for the ways Mac has changed
what you can do at work and sometimes give me a hard time because
something you care about isn’t working like it should.In every one of those emails I feel the beating heart of our
shared humanity. I feel a sense of deepening obligation to work
harder and push further. But most of all, I feel a gratitude that
I cannot put into words, that I somehow got to be the person on
the other end of those emails, the leader of a company that
ignites imaginations and enriches lives in such profound ways it
defies description. What an honor and a privilege it has been.
The language here feels looser, more casual, more real than anything Cook has said or written in public since his historic, seminal coming-out essay at Businessweek back in 2014.
Just a wonderful note. This feels like a very happy day for Tim Cook.
