Apple Newsroom:
In its annual Environmental Progress Report released today,
Apple marked progress toward Apple 2030, the company’s
ambitious goal to be carbon neutral across its entire footprint
by the end of this decade. Apple’s greenhouse gas emissions in
2025 remain down over 60 percent compared to 2015 levels,
holding constant from 2024 even in a year of significant
business growth. The report highlights additional progress in
renewable energy, materials innovation and recycling, water
stewardship, and zero waste.
On the packaging front:
Apple completed the transition to 100 percent fiber-based
packaging last year, fulfilling its pledge to remove plastic from
packaging by 2025. Over the past 10 years, Apple engineers and
designers have developed alternatives to common packaging
components, replacing plastic screen protectors and trays with
versions made with recycled or responsibly sourced paper. They
also innovated to make packaging more recyclable, designing the
largest boxes, like for the new Studio Display XDR, to collapse
into smaller pieces that fit into a home recycling bin. Apple
avoided more than 15,000 metric tons of plastic in the past five
years alone — the equivalent of about 500 million plastic water
bottles.
Apple made this shift while not compromising a whit on the design quality of its packaging. If anything, I’d say Apple products have better packaging than ever. How they look, how they feel, the experience of opening them. Some of the company’s most talented and most effective designers work on the packaging team.
Earlier in the announcement:
As Apple celebrates Earth Day with its teams, partners, and
customers around the world — including with a special offer for
users who bring in their Apple devices for recycling at
participating Apple Store locations — here’s a look at the
progress the company is making across its environmental
initiatives.
That special offer, the 2026 Earth Day Promotion, is a PDF. That PDF file is not the work of Apple’s best designers. Jiminy.
