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Eddy Cue Says F1 on Apple TV Opened to Increased Viewership

Alex Weprin, reporting for The Hollywood Reporter:

In a sign of strength for the streaming platform, Apple’s senior
VP of services Eddy Cue tells The Hollywood Reporter that
viewership for last week’s Australian Grand Prix was up year over
year compared to the 2025 race, which aired on ESPN.

“The 2026 Formula 1 season on Apple TV is off to a strong start,
with fans responding positively and viewership up year over year
for the first weekend, exceeding both F1 and Apple expectations,”
Cue says.

As is typical for Apple, the company declined to give any specific
numbers, though last year’s Australian GP averaged 1.1 million
viewers for ESPN.

So we don’t know the viewership number, but we know it’s higher than 1.1 million. That’s like a semi-Bezos number.

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