New book, shipping May 19, from author Geoffrey Cain:
For twelve years, from 1985 to 1997, Jobs wandered the business
wilderness with his new venture, NeXT. It was a period of
spectacular failures, near-bankruptcy, and brutal humiliation. But
out of this crucible of defeat emerged the visionary leader who
would go on to create the iPod, iPhone, and iPad, transforming
Apple into the most valuable company on earth.Drawing on previously unpublished materials and new interviews
with the key players, Geoffrey Cain reveals the untold story of
Steve Jobs’s “lost decade” — the formative years that shaped the
icon we thought we knew.
Afterword by Ed Catmull, who was obviously intimately familiar with Jobs in that era. And via Cain’s post on LinkedIn announcing the book, the foreword is by NeXT cofounder Dan’l Lewin.
