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The Story Behind Windows 3.1’s ‘Hot Dog Stand’ UI Color Scheme (Which Isn’t Much of a Story at All)

Wes Fenlon, writing for PC Gamer:

Did Windows 3.1 really ship with a garish color scheme that was
dared into being? That was a story I needed to hear, so I went
digging for the credits of the Microsoft employees who worked on
the user interface back then and found my way to Virginia
Howlett
, who joined Microsoft in 1985 as the company’s
first interface designer, and worked there up through the launch
of Windows 95.

Howlett:

I have been mystified about why that particular theme causes so
much comment in the media. Maybe it’s partly the catchy name.
(Never underestimate the power of a good brand name!)

I do remember some discussion about whether we should include it,
and some snarky laughter. But it was not intended as a joke. It
was not inspired by any hot dog stands, and it was not included as
an example of a bad interface — although it was one. It was just
a garish choice, in case somebody out there liked ugly bright red
and yellow.

The ‘Fluorescent’ theme was also pretty ugly, but it didn’t have a
catchy name, so I’ve never heard anything about it.

I remember this color theme, because I had to use Windows 3.1 at a few jobs in the 1990s, and anyone who used it remembers “Hot Dog Stand”. Howlett’s explanation is exactly what I always thought. It wasn’t for accessibility. It wasn’t a dare or a joke. It was something they knew was ugly and they shipped it anyway in case people wanted an ugly UI.

That’s Microsoft.

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