Rolfe Winkler, reporting for The Wall Street Journal (gift link):
The company briefly took down its Apple Online Store early this
morning as it typically does when announcing new products. When it
came back online, the price tags for Mac computers rose roughly
15% to 20% and iPad prices rose 15% to 25%.Among the price increases, the base MacBook Air rose $200 to
$1,299; the base MacBook Pro increased $300 to $1,999; the
entry-level MacBook Neo increased $100 to $699. The iPad Air
increased $150 to $749 and the iPad Pro increased $200 to $1,199.iPhone prices were unchanged, though the company hinted at more
increases in a statement.“We have now reached a point where we need to begin raising
prices,” it said in the statement. “We have never seen a component
price increase this much, this quickly.”
MacRumors has a list of before/after prices. Christ, they even raised the price of the poor Vision Pro by 6 percent, from $3,500 to $3,700.
Anyone who purchased a MacBook Neo for $600 (or $500 with education discount) between March and this morning purchased the lowest-price MacBook Apple has ever sold — and perhaps the lowest-price MacBook they ever will sell.
