Jason Snell, writing at Six Colors:
Perhaps the most surprising announcement on Thursday was that
Apple and Netflix, which have had a rather stand-offish
relationship when it comes to video programming, have struck a
deal to swap some Formula One-related content. Formula One’s
growing popularity in the United States is due, perhaps in large
part, to the high-profile success of the Netflix docuseries “Drive
to Survive.” The latest season of that series, debuting Friday,
will premiere simultaneously on both Netflix and Apple TV.
Presumably, in exchange for that non-exclusive, Apple will also
non-exclusively allow Netflix to broadcast the Canadian Grand Prix
in May. (Insert obligatory wish that Apple and Netflix would bury
the hatchet and enable Watch Now support in the TV app for Netflix
content.)
What a crazy cool partnership.
