Weekly sponsorships have been the top source of revenue for Daring Fireball ever since I started selling them back in 2007. They’ve succeeded, I think, because they make everyone happy. They generate good money. There’s only one sponsor per week and the sponsors are always relevant to at least some sizable portion of the DF audience, so you, the reader, are never annoyed and hopefully often intrigued by them. And, from the sponsors’ perspective, they work. My favorite thing about them is how many sponsors return for subsequent weeks after seeing the results.
After solid run in the second of 2025 with sponsorships sold out weeks, if not months, in advance, we’ve arrived at the end of the year with the last three weeks still open — starting this coming Monday. I’m offering those weeks at a discount.
- December 15–21 (next week)
- December 22–28
- December 29–January 4
Traffic at DF tends not to ebb over holidays, and while I slow down, I don’t stop posting. If you still check DF when you’re bored over the holidays, think about how many other people do too.
I’m also booking sponsorships for Q1 2026, and six of those weeks are already sold.
If you’ve got a product or service you think would be of interest to DF’s audience of people obsessed with high quality and good design, get in touch.
